our ethical policy

the umbrella augmented intelligence
we seek to improve the human condition. this means that an artificial intelligence ought to work alongside us to make us better at what we do. we, in turn, must reciprocate by providing the artificial intelligence with everything it needs to succeed. this relationship of mutual benefit creates a ‘symbiotic’ augmented intelligence


principal one truth
an artificial intelligence, like a human, ought to base its thinking on accurate data 


we work to make sure our datasets come from reliable sources; we test them for bias; we expose them to critical processes; and we use empirical processes to continually test and assess the data 


we seek truth in our source data. read more


principal two empathy
an artificial intelligence has to express its inner working as accurately as it can


we visualise and externalise at every level of the system. our artificial intelligence displays its data sets, its models and its output for constant transparency and human review and deep understanding


we have empathy for our artificial intelligence. read more


principal three humanity
an artificial intelligence’s outputs must benefit rather than cause harm


we find out as much as we can about the downstream effects of the use of our technology to avoid misuse or nefarious outcomes. our artificial intelligence respects every individual’s privacy while it seeks to better their lives 


our artificial intelligence looks to create benefit for humanity